Microsoft and Apple have long been rivals. Now Microsoft is going after consumers who have already purchased iPhones, offering them a $200 trade-in if they bring in gently used iPhone 4S or iPhone 5 phones to a Microsoft store, according to a recent story by CJ Arlotta for MSPmentor.
Will it work?
According to Arlotta’s column, consumers who bring in an old iPhone 4S or iPhone 5 to a Microsoft store will receive a gift card worth $200. Consumers can then use the cards like cash at the store, buying whatever items they’d like.
A similar move
This might seem like especially ingenious marketing by Microsoft. But it’s not really a new trick. The company earlier offered consumers the identical $200 gift-card offer for turning their gently used iPads into a Microsoft store.
The new offer, not surprisingly, isn’t an unlimited one. As Arlotta writes, the offer runs from Sept. 27 until Nov. 3 of this year. Microsoft prefers that you bring in a power cord together with your used iPhone 4S and iPhone 5 and the phones can’t be password-protected.
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