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Google Invests In Artificial Intelligence With DeepMind Acquisition

DeepMind Acquired By Google
DeepMind Acquired By Google

In what looks to be one of the largest deals (valued at $400 Million to $500 Million) for a relatively unknown company, Google is increasing their stake in artificial intelligence and big data.

It’s not clear just what DeepMind Technologies actually does or produces, nor how their team of 75 employees will merge into Google’s operation.

However, it does appear that this technology will allow computer systems to learn about people’s habits, and to operate more like the average human than robot.

This stealth startup had just a single page website:

About Us

DeepMind is a cutting edge artificial intelligence company. We combine the best techniques from machine learning and systems neuroscience to build powerful general-purpose learning algorithms.

Founded by Demis Hassabis, Shane Legg and Mustafa Suleyman, the company is based in London and supported by some of the most iconic technology entrepreneurs and investors of the past decade.

Our first commercial applications are in simulations, e-commerce and games.

Opportunities

We are always interested to hear from exceptionally talented machine learning researchers and software engineers. If you want to be part of a world-class team working on ground-breaking technology in an inspiring and collaborative environment then please get in touch.

This is Google’s fourth acquisition for 2014, following closely on the $3.2 Billion purchase of Nest. The other two companies now part of Google are ” Bitspin ” (Android Apps) and ” Impermium ” (Internet Security).

From the Bitspin website:

Based in Zurich, the center of technology in Switzerland, we founded Bitspin. The mission of our company is to create new apps and services with a focus on user experience and design. Our extensive knowledge of the web and mobile platforms allows us to combine simplicity with design, creating experiences so delightful they seem like magic.

From the Impermium website:

When we founded Impermium three years ago, our mission was to help rid the web of spam, fraud, and abuse. As sites gain in popularity, criminals and miscreants are never far behind, and Impermium has worked hard to defend some of the largest and fastest-growing sites.

Another interesting take on AI can be found in this infographic about “Why Businesses Need Artificial Intelligence For Marketing”:

Why

1. Chat Bots

Have you ever been interested in a product before on a website and noticed that the brand offered a “Live Chat” system? So, in hopes of finding an answer to your question, you send a message to whom you thought was an employee of the company. Now, to the surprise of many, chances are, it’s an AI powered bot. These intelligent robots are sophisticated and designed to provide consumers with the answers they need so your business can secure a sale.

2. PPC Advertising

In the digital marketing industry, PPC campaigns are one of the most popular techniques towards generating new, quality leads. Now, in most campaigns, human beings are the ones who are overseeing and handling the marketing efforts. AI powered systems can transform the way that PPC campaigns are performed, eliminating the time a business may typically spend on these efforts. As a result, these AI systems can track vital data and information, utilizing this to increase and optimize the marketing objective. This effectively can improve the overall success of the campaign, generating more quality leads while also freeing up time otherwise spent studying algorithms and data.

3. Churn Prediction And Bounce Rates

When it comes to marketing, one important data measure that is difficult to predict is whether a consumer is going to bounce or perhaps disengage. This is where an AI powered system can make a difference in a company’s marketing game. Only through an AI system can a business begin to track and predict consumer behaviours on a website with such a high degree of accuracy. In doing so, a business can begin to create a marketing plan to keep consumers on the website or retarget previous customers.

4. Customer Preferences

Any successful marketing campaign begins with understanding the target audience. While a digital marketing can spend the time developing a customer profile, it can be time consuming. When you also include the margin for error, it can prove to be counterproductive for some businesses. An AI system can track and analyze customer preferences, making easier and less time consuming to develop custom customer profiles. Businesses could use this information to create better and more defined digital marketing campaigns, leading to more quality leads and sales.

5. Image Recognition

In recent years, image recognition technology has quickly begun to transform the marketing industry. Through utilized AI software, businesses can begin to understand a deeper level of consumer behavior in one of the most advanced ways. This software can recognize consumer faces and match it with custom data from each time they visit a specific store. From here, businesses can create consumer profiles and understand their behavior given specific circumstances, including sales, price fluctuations, and more!

Reference Links:

Entrepreneur.com

B2bmarketingexperiences.com

Thenextweb.com

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(Image Credit – DeepMind Technologies )

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