Digital Signage Market Grows To $14 Billion Globally
With the help of wide improvements in digital technology offerings and integrated data management, the digital signage industry has grown into a $14 billion market, according to new research from IHS.
At the end of 2013 Global revenue for digital signage equipment, like outdoor LED displays, in-store signage and large-scale displays, as well as related software, services and media is expected to finish up at near $13.9 billion, per the report. That is a healthy increase of 5.6 percent over 2012’s $13.2 billion. IHS predicts that the digital signage market will hit $17 billion by 2017.
Digital signage has become increasingly sophisticated, with smarter content distribution methods, better software, real-time data integration and overall infrastructure expansion to allow for growth. It’s leading to a steady momentum for the entire digital signage industry. Modular sign display systems from the likes of ADTI Media are helping to drive growth in specific high-traffic urban locations.
Retailing in particular will comprise the bulk of the digital signage explosive growth over the next few years. North American and Western European retailers will be the key markets for digital signage manufacturers and service providers in the next few years, IHS reports. Expect to see more stores promoting brands, offering merchandise discounts and educating customers while on premises.
Retailers across the US and Europe are widely using digital signage solutions for more effective customer targeting. Combined with customer smartphone apps and in-store discounting, digital signage is giving retailers huge advantages for its customers. In addition, the report also notes growth in education markets, with digital signage more prevalent in universities, school buildings, university walkways, health facilities and elsewhere.
Marketers looking to expand their brand and identity on a wide scale, need to be looking at large LED digital displays as part of the marketing mix. Using this type of innovative outdoor LED displays can get a brand in front of hundreds, or thousands of people daily, especially in high density areas.
For example, 2013’s New Years’Eve Times Square Waterford crystal ball was nearly 6-tons heavy and 12-feet around. It also contained more than 32,000 light bulbs, illuminated by 32,256 Philips Luxeon Rebel LEDs (light emitting diodes). Each LED module contained 48 Philips Luxeon Rebel LEDs – 12 red, 12 blue, 12 green, and 12 white for a total of 8,064 of each color.
The minute-long ball drop cascaded downward some 70 feet to the base, while the crowd chanted down the seconds. But before the ball drops, keen-eyed observers also saw the innovative SkyNet mesh screen from ADTI Media behind the ball before the countdown began.
The innovative LED digital video display incorporates high-intensity LEDs in a patented mesh design screen, is able to display stunning motion graphics and full motion video. In New York, Times Square revelers saw messages from brands, shots of the crowd and Happy New Year’s messages all displayed on the SkyNet screen.
Companies like ADTI Media are creating visually stunning, modular sign display systems at a faster turnaround time for marketers and advertisers. With easy installation on most surfaces, these LED displays offer businesses affordability with high levels of outdoor viewability.
Article Source: ADTI Media
(Image Credit – Bing Images )
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