Starting a tech business is everyone’s dream, but can you really hack the process and get launched in just 30 days?
Short answer: yes. If you focus on the basics, it’s a relatively quick and simple process to complete.
From creating your brand to testing your website, you can go from employee to tech business manager in just four weeks. Here’s what you need to do.
Find and develop your tech niche – Days 1-6
There are lots of different ways you can make money from the tech industry. You can develop apps, build websites, offer consultancy work as a business analyst, or sell laptop bags. Picking the right niche is about matching market demand to your skills, interests, and experiences, then selecting the product or service that combines the two.
A top tip?
Narrow down your tech business ideas by doing some detailed keyword research. This will help you go to market with something that already has an existing audience (a lot easier).
Using a tool like Ahrefs lets you see the search volume for keywords in your chosen tech field. This lets you assess which products and services are popular among your target audience right now. Once you’ve found a product or service to fit the market, you must develop your niche value proposition, and then create a sales funnel that reflects that.
Your sales funnel is the journey your audience takes from discovering your tech business to becoming your customer. Sales funnels are shaped by your industry and target audience – for example, if you sell B2B tech software you’ll have a very different funnel than if you sell B2C laptop chargers. You can find out more about how to create the perfect sales funnel in this article.
Create your tech brand identity – Days 7-12
The next step in starting your own tech business is to decide who you (your business) are, what you represent, what’s unique about you, and who will buy from you. In short, you need a brand identity to represent your business — a sales funnel with no brand is like a product with no packaging.
Brand identity covers everything about your tech business, from the email fonts you choose, to the tone of voice you take on social media. Some of the basics you need to nail are:
- Business name
- Brand voice
- Company logo
- Business colors and fonts
- Brand benefits and features
- Company elevator pitch
Part of the reason the biggest brands are so strong is that you recognize all these things in them immediately:
- Wendy’s are witty and catty
- World Wildlife Fund has its panda
- Netflix use simple fonts in red and black
- Nike is “Just Do It”
Creating a strong, clear, consistent, and recognizable identity for your brand makes your business memorable. It also makes it easier for your customers to separate you from your rivals, and pick you ahead of them. The benefit of this is customers who are willing to buy your products and remain loyal to your business.
It’s pretty these days to get (affordable) brand assets done on freelancing sites if you don’t fancy taking a stab at branding yourself. In fact, it’s probably a good idea to save some time and money in the long run, and rely on an expert in the first place. They can create you with sleek branded guidelines that you can then use across all your future business assets and ventures. Seek early feedback for designs and concepts.
Get your loaded website up – Days 13-18
You must now create a place to sell your products. Getting your website up is one of the first practical stage of starting your own tech business, and it’s also the most crucial – get it wrong and people won’t find you online, won’t navigate to your products, and won’t become your customers. Before you start on your website you have to pick the platform to build it on.
While there are many platform providers on the market, the one you choose follows on from whether you select an open-source or closed-source CMS. Each has its pros and cons, so choose the one that suits your needs and skills.
Once you’ve selected your platform, you’ll need to begin the site build. Domain name and hosting are both super important, but designing the right framework for your website is crucial. Your customers have to be able to navigate your website easily and find what they want without any hassle. Picking the right theme can solve a lot of these problems. Check out this article to learn more about the importance of your website theme.
Put content & images on your site – Days 19-24
Branding gives your tech business its initial voice, but the content and images on your site add the pitch and volume. Content and images tell the story of your tech brand, sell the value of your products, and help you engage customers.
Given your industry, you need to make sure details are covered – tech customers demand as much information available as possible.
While you’re writing the content you must keep both sales copy and SEO principles in mind. Your content must be crisp and descriptive, but include the keywords you want to rank for. You have to get your page titles right because they are the single biggest on page ranking factor.
When writing your product pages you must remember that readability is very important. Use short sentences, bullet points, white space and bold titles to your advantage – make it as easy for your customers to understand the benefits and features of your products.
Images aren’t only a way of showing off your products, they’re also an opportunity to rank well in Google. Remember to add alt-tags to them, so Google understands what they are.
Also keep size in mind – if they’re too big they’ll slow down your website, if the resolution is too low they’ll look tacky. Watch the video underneath to find out more writing content for websites:
Again, you may want to outsource some of this to freelance copywriters. Just make sure you aren’t paying over the odds and that you get a writer who gets the tech industry.
Test run your website & make your business live – Days 25-30
You’ve done all the hard work by getting your brand, website, content, and images ready. The final step is to test that your website does what your business demands of it, before going live. You do this through alpha and beta testing.
- Alpha testing: Internal testing that looks at the reliability, and security of your website – have all the bugs been found and removed?
- Beta testing: External testing that reviews whether your website works for your customers in the way you want it to – is it user-friendly?
Then you must check give your website a final sense test. Here you look at things like whether all the content has proper SPAG (Spelling, Punctuation And Grammar), whether your title tags are optimized, and if your links all work. Think of this testing in these terms:
- Network administration
- Web development
- SEO optimization
Now you’re ready to hit the button on your website and make your business live. Before you do, you need to get your marketing efforts up-together. Read through this article to understand how to market your small tech business. Got it? Great, now make your website live and you’re in business!
Starting your own tech business is a wonderful thing. It gives you the freedom to be your own boss and the creativity to design your way of living. Getting a business up and running is so simple that you can do it in a month, all you need to do is follow the guidance in this article and you’ll be up and running!