Continuing our coverage on how technology companies create their names and develop a particular marketplace brand, Infotech Enterprises will re-launch this May with the new name “Cyient”.
This will be helpful for the company in avoiding any confusion with the similarly named IT solutions and technology research group, Infotech. It’s expected that web searches and clients trying to find Cyient by typing in the URL will have a greater success as this is a unique name.
BVR Mohan Reddy, chairman and founder, shared his reasoning for the name change:
For more than 20 years, we have collaborated with our customers to provide innovative solutions for a better future . With increasing global recognition of our services, we needed a unique identity that we can own and a brand promise we can live every day.
The name Cyient has connotations to the words client and science, two important ingredients of our company’s success. The “ient” references Infotech Enterprises and reflects the company’s heritage and continuity. Our new brand promise will help further our commitment to creating innovative, forward -looking solutions with our customers to design tomorrow together.
The $350 Million company provides leading-edge engineering solutions, including product development and life-cycle support, process, network design and optimization, and data management solutions to major organizations worldwide. With over two decades of continuous growth, Infotech leverages a global delivery and collaborative engineering model to achieve measurable and substantial benefits for their clients. Infotech partners with client companies needing to design innovative products faster, optimize R&D costs, increase market share, enhance operational efficiency or maximize the return on investment in their networks.
(Image Credit – Infotech-Enterprises)
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