Belkin Expands Home Networking Products With Linksys Purchase From Cisco
Following on a successful showing at CES’2013, Belkin is enhancing it’s position in the small office home office (SOHO) networking area with the announcement of acquiring Linksys from Cisco.
The terms of the deal have not yet been announced, but it’s expected the transfer of products, technology and staff will be completed by the end of March.
Cisco had purchased Linksys in late 2003 for nearly $500M in an attempt to gain a dominant position in the consumer market. Selling this division to Belkin, will now increase the Belkin home networking market share to 35%.
In a call to discuss how Linksys will be merged into the Belkin organization, Chet Pipkin, CEO of Belkin had these comments:
“We’re very excited about this announcement,” said Pipkin. “Our two organizations share many core beliefs – we have similar beginnings and share a passion for meeting the real needs of our customers through the strengths of an entrepreneurial culture. Belkin’s ultimate goal is to be the global leader in the connected home and wireless networking space and this acquisition is an important step to realizing that vision.”
“At Belkin, we’re committed to enabling great experiences for users of today’s mobile and connected home technologies” Pipkin continued. “The acquisition of Linksys and the combination of Belkin’s and Linksys expertise and innovation will position us to meet the demands of today’s rapidly evolving advances in technology.”
The remaining competitors for home networking products are Netgear and D-Link .
For our readers interested in Belkin products for their personal or SOHO requirements, you can get a discount code for 15% to 20% off your purchase.
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