Flytxt Publishes Insights on Monetization Opportunities for Communication Service Providers
Flytxt, a Big Data Analytics powered solution partner for more than 50 Communication Service Providers (CSPs), today announced the release of a newsletter on asset monetization opportunities for CSPs featuring Gartner research. It will serve as a reference guide to understand how CSPs can leverage their core assets of network infrastructure, IT platform capabilities and most importantly customer relationship and insights to generate and sustain new revenue streams.
The newsletter includes a report from Gartner titled ‘Market Insight: Data Monetization by CSPs, Worldwide, 2014’[i]. The report states,
“More communications service providers with sophisticated data capabilities will test new opportunities to monetize data and their related skills in 2014. From this report, CSPs’ product managers and operational teams will learn how CSPs can participate in the value chain for big data and analytics.”
Announcing the release of the newsletter, Abhay Doshi, V.P-Product and Marketing, Flytxt, said,
“Innovative and disruptive business models as well as adjacent services are changing the Telecom landscape at imperceptible speed. Through this newsletter we wish to explore and discuss how CSPs can navigate this dynamic landscape leveraging big data analytics and how they can potentially generate more than 20% incremental economic value from these adjacent services by 2016-2017.”
The newsletter also includes a guest article on how Big Data Analytics can trigger insight monetization opportunities and an approach note on how CSPs can integrate the fragmented mobile advertising ecosystem to increase RoI for brands and advertisers; generating sustainable adjacent service revenue stream for themselves. The newsletter can be accessed on the Flytxt website.
Flytxt is a leading provider of Big Data Analytics solutions that enable CSPs to derive measurable economic value from subscriber data. The company offers Customer Experience & Revenue Management and Data Monetization Solutions as well as consultancy services to enable operators to run campaigns for increasing revenue, reducing churn, enhancing loyalty and creating new revenue streams. Flytxt’s closed loop integrated real-time marketing platform has been selected by leading CSPs across APAC and EMEA, serving more than 500 million subscribers and has generated over $350 million incremental revenue for them till now.
The company has won many industry awards like CEM in Telecom, NASSCOM Emerge 50 league of 10, Aegis Graham Bell Award for innovation in Mobile Advertising, BID International Quality Summit Award, Red Herring Asia 100 and IEEE Cloud Computing Challenge. With its headquarters in the Netherlands, corporate office in Dubai and global delivery centers at Trivandrum and Mumbai in India, the company has presence in New Delhi, Lagos, Nairobi, Kuala Lumpur and London. For more information about Flytxt, visit www.flytxt.com .
[i]Gartner Inc., Market Insight: Data Monetization by CSPs, Worldwide, 2014, G00250689, Charlotte Patrick, Gareth Herschel, Saul Judah, 4 February 2014