Attention spans are quickly shrinking in today’s fast-paced world. No one has the time to look for information or go shopping on a website which takes too long to load while at the same time they have plenty of other options to work with. In fact, 40% of consumers will abandon their cart in a website that takes more than three seconds to load, according to the Entrepreneur.
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As a result, the quest to improve the load times of your website should be a priority. One of the most ignored aspects that contribute to the speed of websites is the host you choose and the packages that you opt for.
Read on to learn how you can use your hosting choices to increase the speed of your website:
The Connection Between Web Hosts and Site Speed
When browsing for anything on the internet, users are typically accessing files that are stored in remote servers. The quicker the remote serves are at retrieving these files, the faster the websites will load. To display a single page, the servers will typically need to execute a diversity of inter-related codes, and the speed of execution will depend on the servers that your hosts use.
In the case of database oriented websites, it takes a few queries to display a single webpage. For instance, WordPress websites have to make more than 150 queries to display a single page of content. Well, the first step to determine whether you made the right web host choices is to keep track of your page speed and compare them to the average speeds.
The Impact of Speed in the Real World
Whenever anyone is accessing your website, you need to offer them the best user experience possible. However, this is not the only good thing that you can enjoy from it. In recent years, Google added website speed into its site ranking algorithms.
This means that you will thrive SEO-wise if your website tends to be faster than that of your counterparts. Eventually, this will lead to greater conversions and web traffic as your website becomes even more discoverable.
What Hosting Option Should You Use?
The hosting option you choose trickles down to the kind of investment you are willing to make. In the option of shared servers, you will be typically sharing the same server with other websites but at a fraction of the price that it could cost to use a dedicated server. The only downside is that you don’t share the resources equally, and a slight increase in the traffic of one of the websites might take too much of the resources.
Dedicated servers, on the other hand, ensure that your website has the whole pie when it comes to using the server. You will have control of your own environment, and you can optimize it as much as you want. Lastly, the traffic of other websites cannot affect your website’s speed. You can also choose to walk the cloud hosting path. The benefits are that you can easily scale your resources depending on the needs of your website and any shifts in traffic. You will also have control over your website’s resources just like when using dedicated servers.
HTTP Vs. HTTPS
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In case you are only concentrating on the speed of the servers, then choosing to walk the HTTP path will be a good choice. This is because HTTP is slightly faster than HTTPS. However, the downside is that HTTP isn’t as secure as HTTPS. As a result, it is better to focus on the latter since most site visitors will tend to be cautious regarding security.
Speed counts when looking to make the most from your website. It is better to pay more in hosting fees to give customers an amazing experience. Evaluate any hosting package before choosing it to ensure that it won’t lead to a slow website.